An advertorial is part advertisement and part editorial.  While it is admittedly biased in that it promotes a single advertiser’s product, service or point of view, it has more credibility with the readership than an advertisement and less objectivity than an editorial.

Most companies hire a professional writer to write the advertorial, then pay advertising rates to have it printed in magazines and newspapers.  Sometimes graphic design companies are hired for layout.  I can help with both professional writing and graphic design services.



This is an excerpt of an advertorial that I wrote for has channeled the power of the Internet into a leading private sale system for homeowners – one that challenges the very traditions of a $100 billion dollar … Continue reading

Posted in Advertorials

Central Boiler

This is one of two advertorials Central Boiler, a wood boiler company in the United States, hired me to write. I interviewed customers and researched the company business and product line, then worked with my graphic designer on the layout. … Continue reading

Posted in Advertorials, Business